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What In The World Is Deeplink.me?

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Deeplink.me is the biggest independent deep linking service designed for native apps. Deeplink enables the developers of these apps to link to different pages inside their app, across platforms (iOS, Android, desktop), through a single URL. This service also provides native app re-targeting. With this feature, app developers can target their current users with an ad that is relevant to them personally. Then they can bring their customers back to the app and increase their conversion. Here are some of the unique services provided the Deeplink.me team.

1. DeepLinks

This is the flagship service that enables developers to build URLs for all the pages inside their native Android and iOS apps. The URLs created are in this format: “deeplink.me/yourlink.com/page”. Building URLs is free but high volume users pay using a ‘pay-per-click’ model.

2. DeepSearch

DeepSearch is a powerful web app search system designed to help users discover valuable information within all the apps they have installed on their mobile device. So you can use it to discover the gold nuggets buried deep inside all the apps you have been gathering together for years. This service also includes a web search.

3. AppWords

AppWords is a mobile ad and search platform that uses relevant keywords to display content from one app to another. This is the most recent service launched by the Deeplink.me developers. Deeplink is currently providing this service as an SDK. Developers can use it to add deep linking features to their apps and allow their apps to link out to others at designated points.

The advertising model is similar to Google’s ad system. The outbound points in the apps can be monitized (just like publishers place adsense ads on their websites). Marketers will be allowed to bid on the outbound links (in a similar manner to Google Adwords). The winner will get the link through to his app if the app exists on the user’s phone.

From the humble beginning in 2010, this Deeplink.me has grown rapidly. Today, they provide deep linking services to thousands of apps and large e-commerce companies including: JackThreads, Urban Outfitters, Thrillist, PeerSpace, DraftKings, Gametime, SpoonRocket, WeWork, Fox and the New York Times.

Transcranial Direct Current Stimulation – Is It Safe? Does It Really Work?

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Transcranial direct current stimulation or tDCS refers to the delivery of a constant, low current directly to an area of interest in the brain with the help of small electrodes for neurostimulation purposes.

Though the procedure was originally developed for helping people who have suffered injuries to the brain such as strokes, tests carried out on healthy individuals have provided some indications about its usefulness in improving cognitive performance of individuals depending on which part of the brain is being stimulated. It is believed that tDCS helps to enhance language as well as mathematical skills, attention span, memory, problem solving capability and coordination.

This has led to the availability of devices, including kits that can be assembled at home for less than $10, that are capable of providing tDCS. Designs for making tDCS machines are available online for free. Further, you can buy the components you need at hobbyist stores. For main stream consumers, companies that offer nicely designed as well as packaged stimulation machines priced at around $250 are available now. It may be difficult for you to believe the claims of the device makers, but there is some scientific evidence to support their usefulness.

How do tDCS machines work?

The transcranial direct current stimulation device sends a steady, low direct current to the area of interest in your brain through the small electrodes. Typically, the current applied for approximately 10 to 20 minutes is several hundred times smaller compared to that made use of in electroconvulsive therapy for providing seizure-inducing shocks. This current helps to induce an intracerebral current flow which works to either increase or decrease the neuronal excitability based on the type of stimulation used. It is the change in neuronal excitability that leads to the alteration of the brain function at the area of interest.

The theory behind the working of tDCS is that the weak direct current serves to alter the electrical potential of the nerve membranes present within the brain. On the basis of the direction in which the current is applied, it makes it either easy or difficult for the neurons in your brain to fire. You need to properly position the electrodes and send the right current in order to enjoy the beneficial effects. Manufacturers claim that the tDCS machines increase the plasticity of your brain and make the neurons fire faster.

The claims of the manufacturers are not totally unfounded because reports presented by some researchers show that tDCS helps to reduce pain, treat Parkinson’s disease and autism, ease depression, control cravings for drugs and alcohol, repair damage caused by stroke, recover faster from brain injuries, and improve memory, fluency and reasoning. Researchers have also observed that some effects persist for days and even months. This is because the increased neuron activity at the time of using the device modifies the functioning of the synapses to ensure longer lasting after effect.

However, the changes are dependent on several factors including whether anodal (positive) or cathodal (negative) current is used. While the positive current increases neuronal activity, negative current suppresses neuronal activity.

Are tDCS devices safe to use?

Online communities that are dedicated to tDCS contain a good number of success stories. Many people claim to have experienced cognitive enhancements. They also claim that it has given them an edge over others at work or games. Surprisingly, negative reports are rare. Of course, some people seem to have experienced headaches, confusion, nausea and sleeplessness after using tDCS. Reports of mild skin burns and temporary visual effects are fairly common, but there no reports of serious injuries, seizures, or deaths so far.

This, however, does not mean that there are no risks involved. Peter Reiner, co-founder of British Columbia University’s National Core for Neuroethics, says that incorrect electrode placement by DIY users might stimulate the wrong area in their brain or cause the polarity of current to be reversed. Polarity reversal could impair the very functions that they are striving to improve. Further, no one is clear as regards the interaction between tDCS and chemical stimulants/recreational drugs such as marijuana or pre-existing conditions such as epilepsy. Sometimes, wrong usage can even alter their brain’s functional organization. Many neuroscientists are also of the opinion that tDCS can affect long-term neural development if used by children and young adults.

Manufacturers of tDCS devices have been able to address some of these concerns. They have made it impossible for users to apply excess currents, use it for a longer time or place electrodes in an incorrect manner by designing different headsets for improving different functions such as concentration and reaction time in the case of videogaming, performance and motivation when exercising, etc. However, the fact is that even the slick products are not safer than the DIY products. This is because the consumer products are not evaluated by an official body for effectiveness and safety, unlike those that are used for clinical research and medical trials.

Further, a paper published recently by the University of Oxford’s Institute for Science and Ethics points out that tDCS devices manufactured for the consumer market are functionally and mechanically equivalent to those that are used for medical neurostimulation. Therefore, these devices should also be regulated. However, Dr. Reiner of the University of British Columbia regulatory control would drive the technology underground and the cost of consumer tDCS devices higher.

Finally it is difficult to prove the effectiveness of stimulation. The results of the 2013 study carried out by Roi Cohen Kadosh and Teresa Iuculano, Department of Experimental Psychology, University of Oxford, showed that the human brain is actually well balanced. An improvement in performance experienced in one cognitive realm because of stimulation caused the aptitude in another realm to decline. Further, a study published by Dr. Cohen Kadosh last year showed that variations in individual responses to tDCS overshadowed the general effects. A meta-analysis carried out by Jared Horvath, a neuroscientist from the University of Melbourne, Australia, showed that tDCS is effective only in providing electrical response of muscles to stimulus. However, the indication is that even response will eventually disappear when the techniques become more mature. Though studies conducted by Dr. Jamie Tyler, professor, Arizona State University, show opposite results, he agrees that one out of four people may not experience any benefit immediately.

All said and done, the relief from certain medical conditions (for which conventional therapies are neither effective nor affordable) that tDCS devices promise to provide might tempt consumers to try them out. People may experiment with tDCS devices to improve their cognitive performance, but their safety should be ensured through regulatory control.

Google Adds Ability To Pause And Un-Pause Chromecast Videos With TV Remote

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Chromecast has transformed the mobile phone into a highly effective TV remote – which is fantastic, up until your TV remote’s in the local vicinity, but your phone’s not anywhere to be seen.

Chromecast users have now been given the ability to un-pause and pause videos with the infrared remote for their TV. Although it doesn’t seem as if Google’s officially announcing the added functionality, it’s been thoroughly tested by many users and they’ve discovered that it, at least generally, works smoothly and without a hitch.

One of the biggest issues in the past with Google’s Chromecast is that it’s not been able to be controlled aside from with a laptop, tablet or phone.
The latest update to Chromecast now allows users to pause and un-pause at will. It’s gained popularity because of it’s usefulness when paired with Netflix and how it’s a very simple way to get your TV all set up with the least hassle possible. The added functionality allows users to have some control over videos by using their TV remote, offering an easy way to stop and play Chromecast apps.

Although it is certainly a relatively small update, it will go a long way in improving the Chromecast’s general usability. According to the latest reports on the Chromecast, it is currently working well with YouTube, Netflix, Watch ESPN, HBO Go, Google Play Music and Google Play Movies and TV.

The new feature utilizes HDMI-CEC, the protocol that’s also used to permit the Chromecast to have the ability to automatically turn on your smart TV when you decide that you fancy watching a few videos.

Unfortunately, this will not work with every TV. Although the majority of TV’s made across the last few years should probably work, some won’t feature HDMI-CEC and therefore will not work with Google’s latest update.

At this stage, the Chromecast is still somewhat limited in that it’s unsupportive of other playback commands such as rewind and fast forward – two things that a lot of people would expect as a standard. As well as this, the feature isn’t yet able to be used across every Chromecast app.

help.apple.com/ipad | Helpful iPad User Guide

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Apple provides a helpful online guide to direct customers when troubleshooting issues related to the iPad.

 

The Apple iPad user guide is available in a variety of languages and offers a search bar in the top right hand corner.  Popular troubleshooting topics include:

  • Face time tech support
  • How to upload a photo and camera crashes
  • Slow overall performance
  • Issues with AirDrop
  • Battery life issues
  • Wi-Fi connectivity
  • iMessages not sending
  • Random reboots
  • iPad Cellular Data Issues

Ways to contact iPad tech support services:

  • phone: (800) 442‑4000 or (800) APL-CARE (800-275-2273)
  • troubleshoot online:  www.help.apple.com/ipad
  • email:  not found
  • Apple corporate office: 1 Infinite Loop Cupertino, CA 95014 | (408) 996-1010
  • Government sales team can be reached at (877) 412-7753

VAIO’s First Entry Into The Smartphone Market

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If there’s an industry that’s insanely difficult for most companies to enter, it’s got to be the smartphone market.

vaio-sony

It’s an industry that’s already saturated with much-loved brands and handsets that have a clearly established fan-base. A fan-base that would often see switching to a new device as a betrayal. So when VAIO announced they were making a new handset, which would put them in direct competition with their former owners Sony (who still have a minority stake and sell VAIO products through their store) it raised a few eyebrows. After all, as Microsoft has found out recently, the smartphone industry is a tough nut to crack even with huge financial backing.

For VAOI’s first phone, they are keeping it simple and aiming at the middle-of-the-range rather than reaching for the stars. It will be sold only in Japan initially, and will retail for just over $400, making it very reasonably priced.

Despite having no input from Sony, it looks a teeny, tiny bit like a Sony phone if we’re being honest. At a glance you could certainly mistake it for some of the Xperia range handsets, it’s only on closer inspection when you see a solitary VAIO logo displayed below the screen that you learn it’s nothing to do with Sony. At 7.95mm thick, it’s one of the slimmest phones on the market, but this slimness hasn’t come at the expense of the battery which is a healthy 2,500mAh.

It features a 1.2Ghz quad-core processor which although it won’t set the world alight, is good enough for this end of the market. It’s screen is 5 inches and has a 720p display. It has an impressive 2gb of RAM, which means it should boot up and perform very quickly. The operating system is Android 5.0 Lollipop. Which the processor and RAM combined should be able to run quite comfortably.

Internal memory will be 16GB, which will be more than enough for most users. However, there’s also a MicroSD slot to install up to 64GB worth of additional memory, bringing the total up to a possible storage capacity of 80GB, which should be enough for everyone.

One of the strongest features are the two cameras. At the front is a 5 megapixel camera, and at the rear is a 13 megapixel camera, which is equal to many top-of-the-range handsets.

So with VAIO’s first foray into the market, they’ve managed to set out there intentions to make a reasonably priced phones that should function well. It’s not going to cause too much excitement in the tech world but there’s no reason why it can’t do well. As previously mentioned – for now at least – the phone will only be available to the Japanese market. However, there’s some speculation that it might be an OEM model, manufactured for VAIO by another manufacturer, due to its striking resemblance to the Panasonic Eluga U2, so it’s possible that it could be re-branded under a new name and sold in other territories. Although it may also be the case that VAIO are contracted to not compete with Sony outside of Japan in the smartphone market as a condition of last year’s sale.